Web Development

Return to Services

Tier 1 – Startup Website (Up to 5 Pages)

Investment: $2,500

Ideal for: New businesses that need a professional online presence quickly.

Core Outcomes:

You walk away with:

  1. Clarity & Structure

    • Fully functional 5 page website with an active domain name www.YourCompany.com

    • Mini strategy session (brand, audience, goals).

    • Simple site map for up to 5 pages (e.g., Home, About, Services, Testimonials, Contact).

  2. Professional Design

    • Custom homepage design aligned with brand.

    • Interior page layout for up to 4 additional pages.

    • Fully responsive design for mobile, tablet, and desktop.

  3. Functional, Lead-Ready Website

    • Contact form with email notifications.

    • Basic lead capture (e.g., simple inquiry form).

    • Social media profile links.

    • Links to your existing E-Commerce stores / platforms (Amazon, E-bay, etc. - We do not setup e-commerce in this package)

  4. SEO-Ready Foundation

    • Basic on-page SEO for all pages (titles, meta descriptions, headings, URL structure).

    • Setup of SquareSpace Analytics and basic Google Analytics tracking.

  5. Owner Control & Training

    • CMS setup (SquareSpace Training) so client can edit content.
      (Requires Annual Subscription of $300/yr to SquareSpace for hosting and CMS Service)

    • 1x training session (30–60 minutes) on how to update pages and content.

    • 14–30 days of post-launch bug fixes (minor tweaks).

Tier 2 – Growth Website (Up to 10 Pages)

Investment: $8,500

Ideal for: Growing businesses that need more pages, better strategy, and higher conversion.

Everything in Tier 1, plus:

  1. Deeper Strategy & UX

    • Strategy workshop to define offers, user journeys, and key conversion goals.

    • Wireframes for key pages (e.g., Home, Services, Offers, Contact).

  2. Expanded Site Structure (Up to 10 Pages)

    • Additional pages such as: multiple Service pages, Case Studies/Portfolio, FAQ, Blog overview, Resources, etc.

    • Content layout guidance for each page.

  3. Conversion-Focused Design

    • Strong call-to-action placements across the site.

    • Lead capture forms connected to email marketing tool (e.g., Mailchimp, HubSpot starter, etc.).

    • Simple thank-you pages / confirmation messages.

  4. Upgraded SEO & Performance

    • On-page SEO for all 10 pages.

    • Basic keyword mapping for priority pages.

    • Performance optimization (image compression, caching plugins setup where applicable).

  5. Content Support & E-Commerce Support

    • Light copy editing on client-provided content for clarity and conversion.

    • Up to X headlines / CTAs written or refined (you can set your own X here, e.g., 10–15).

    • Assistance with setup of e-commerce and third-party online payment systems (via Stripe)

  6. Support & Quality

    • 2 rounds of design & development revisions.

    • 30 days of post-launch support (minor updates, bug fixes).

Tier 3 – Enterprise Web Development (11 Pages+)

Investment: Starting at $12,000 (covers up to ~20 pages; +$400–$600 per additional page)

Ideal for: Established businesses that need a robust, conversion-optimized site with deeper functionality.

Everything in Tier 2, plus:

  1. Full Digital Strategy Integration

    • Website roadmap aligned with offers, funnels, and marketing campaigns.

    • User journey mapping for multiple segments (e.g., new visitors, returning visitors, different service lines).

  2. Large Site Architecture (11+ Pages)

    • Complex site structure: multiple Service silos, Case Studies library, Blog, Resources hub, Landing pages, etc.

    • Content hierarchy and internal linking strategy to support SEO and conversions.

  3. Advanced Features (Configured to Client Needs)
    Choose a combination of:

    • Blog with categories/tags and template for ongoing content.

    • Resource library (downloads, lead magnets, gated content).

    • Booking/appointment integration (Calendly, Acuity, etc.).

    • Light e-commerce or payment integration (e.g., Stripe checkout links or simple product setup).

    • Multi-step forms or application/intake forms.

    • Integration with CRM or marketing automation (e.g., HubSpot, ActiveCampaign).

  4. Stronger SEO & Analytics

    • SEO strategy for priority pages and categories (keyword mapping, URL structure, internal linking).

    • Setup of events/goals in analytics to track leads, button clicks, and form submissions.

    • Basic SEO technical checks (redirects, 404 handling, XML sitemap, robots.txt setup).

  5. Conversion Optimization & Launch Support

    • Conversion-focused copy guidance (or light copywriting for key pages).

    • A/B test setup for 1–2 critical elements (e.g., headline or CTA on main landing page).

    • 60–90 days of post-launch support (minor updates & optimization sessions).

  6. Team Enablement

    • Documentation or simple SOPs on how to update content, create new blog posts/landing pages.

    • 1–2 training sessions for the internal team.