Brand Development

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Tier 1 – Brand Essentials Package

Investment: $3,000 – $6,000

Ideal for: Businesses preparing to launch or grow, needing a solid brand strategy.

1. Brand Discovery & Insights

  • Discovery session/workshop (interview or questionnaire)

  • Light market & competitor scan (3–5 key competitors)

  • Summary of key audience segments and core insights

2. Brand Strategy Foundation

  • Brand purpose, vision, mission, and values

  • Core positioning statement (who you serve, what you offer, why you’re different)

  • 3–5 key differentiators with proof points

3. Brand Personality & Voice (Lite)

  • 3–4 brand personality traits with simple do/don’t guidelines

  • Tone of voice overview (how the brand should sound)

  • Short elevator pitch or “about us” paragraph

4. Visual Identity Basics

  • Primary logo design + 1–2 variations (e.g., horizontal, stacked, icon)

  • Basic color palette (primary + secondary with color codes)

  • Typography selection (headline + body fonts)

5. Core Brand Assets

  • Logo files in multiple formats (PNG, SVG, PDF, etc.)

  • Social media profile image & cover banner

  • Basic business card layout (front/back design)

6. Mini Brand Guide

  • Summary of strategy, logo usage, colors, fonts, and simple do/don’t examples

Tier 2 – Brand Growth System

Investment: $7,500 – $12,000

Ideal for: Growing businesses that need a usable, repeatably brand system.

Incudes everything in Brand Essentials, plus:

1. Deeper Strategy & Messaging

  • Expanded audience personas (2–4 detailed profiles)

  • Messaging hierarchy (tagline, value propositions, key messages by audience/offer)

  • Brand story / origin narrative (for website, pitch, or about page)

2. Expanded Visual Identity System

  • Extended color system (supporting accents, neutrals)

  • Icon or illustration style guidelines

  • Photography / imagery direction (mood, subject, dos/don’ts)

  • Example layouts (e.g., ad mockups, web header, social post examples)

3. Applied Brand Assets

  • Social media post templates (e.g., promo, quote, announcement)

  • Branded one-page company overview or sales sheet

  • Branded slide deck / pitch template (10–15 master slide layouts)

  • Email signature design

4. Brand Guidelines (20–30 pages)

  • Full brand book covering:

    • Strategy, positioning, personality, voice

    • Visual system and usage rules

    • Example applications across key channels

5. Implementation Direction

  • Website UX & content direction (sitemap, page-level messaging outline for 5–7 key pages)

  • Brand launch checklist (what to update, where, in what order)

Tier 3 – Full Brand Ecosystem

Investment: $15,000 – $25,000+ (Depending on complexity)

Ideal for: Established or ambitious companies that need strategy, system, and support.

Includes everything in Brand Growth System, plus:

1. Internal Alignment & Training

  • Internal brand workshop (90–120 minutes) with leadership and key staff

  • Brand adoption guide: how teams (sales, marketing, operations) should use the brand

2. Brand Governance & Operations

  • Brand governance framework:

    • Who approves what

    • How new materials are created

    • Handling exceptions and sub-brands

  • Simple brand asset management structure (how to organize files and templates)

3. Go-to-Market & Campaign Support

  • Launch / re-launch plan across channels (website, social, email, PR, offline)

  • 1–2 high-level campaign concepts (themes, hooks, example headlines and visuals)

  • Content themes & topics map (quarterly or 6-month horizon)

4. Measurement & Ongoing Optimization

  • Brand success KPIs (awareness, engagement, lead quality, etc.)

  • Simple brand scorecard template (monthly/quarterly)

  • Ongoing brand advisory:

    • Quarterly or bi-monthly review sessions for X months (e.g., 3–6 months)